Nicole Roberts
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WearCast

Brand Identity, Responsive Web App

Brand Identity & Responsive Web Application

Responsive Web App

Responsive Web App

Brand Identity, UX/UI Design, and Development

The Problem

The Problem

People check the weather to plan ahead. Whether for something in the near or immediate future, decisions are based off of that information. However, weather conditions are only personalized to a location, day, and maybe to a specific hour.

The Gap

The Gap

A noticeable gap was discovering the weather conditions for a specific span of time and removing the guesswork of how to prepare for it.

For that reason, WearCast was born.    

The Idea

The Idea

WearCast is a personalized weather application that provides both a weather and a clothing forecast for a chosen period of time. Using Weather Underground's API, the app pulls in the hourly 10-day forecast, so users can plan in advance.

How It Works

How It Works

First, users type in the location in which they want the weather for. Next, they choose a day from the dropdown, which only provides values of the next 10 days. Then, they choose a start and end time for which they would like to know the weather for.

If users selected the current day, then the only options shown for "Starting Time" are the ones that are left in the day. Likewise, the only options shown for "Ending Time" are those that are later than the selected Starting Time value. 

The WearCast

The WearCast

After selecting the date and range they would like to know the weather for, users are presenting with personalized recommendations. Based off of the temperature and weather conditions, the application suggests four articles of clothing or accessories to best get users through the day. 

Monetization Possibilities

Monetization Possibilities

If users do not own one of the suggested items in their WearCast, leveraging Google Shopping, they are provided with a customized link to buy it nearby. This opens up possibilities for advertising specific brands as suggested clothing or accessories and thereby monetizing the application. 

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See it in Action

See it in Action